Exhibitor Engagement Toolkit

Put your network to work—expand our reach to expand your opportunities!

We’ve created this AASL15 Exhibitor Engagement Kit to help you help AASL pack the Exhibit Hall. Below you’ll find a number of tools to help you promote your participation in the AASL 17th National Conference & Exhibition—Experience Education Evolution—to customers and prospects.

By reaching out to your network you can help expand the universe of potential attendees. Remember, new this year, attendees can bring their administrator for FREE! The more school librarians and administrators we attract, the more opportunity you have to strengthen your current customer relationships and establish new ones. Make sure your customers know that this conference will be an Experience they won’t want to miss!

Many of the tools we’ve included are customizable—you can add your logo, booth number, and some custom content. If you have any questions regarding the art files, please contact Stephanie Book at (312) 280-4389 or sbook@ala.org

Custom Flyers

Flyers available with options to promote conference value or administrator registration, both with space for customizing your own message. 

Custom Postcards

Postcards with exhibits relevant messaging and space on the back to add your logo, booth number, and custom message. 

Promo Tips & Copy

Use this brief, pre-written promotional copy and tips for communicating with attendees and customers in any way you'd like.

Social Media

Multiply your impact at AASL with these sample social media posts. Use #AASL15 in all of your Facebook, Twitter and Instagram posts. 

Web Graphics

Includes standard web-size banners and graphics that can be placed on your website or in emails. Please link graphics to national.aasl.org.

Promo Videos

YouTube promotional videos that feature previous AASL conferences. Share them in any of your online venues.


Stand out from the crowd! There is no alternative to stretch your marketing dollars further or last longer.


AASL offers many other avenues for getting in front of AASL members before and after the conference.

AASL Thanks its Sponsors:

Capstone   |   Gale Cengage Learning   |   Junior Library Guild

Mackin   |   Overdrive   |   Proquest   |   Upstart